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The Gauchos are a mixed race ethnic group of Spaniards and natives who lived in South America from the 17th to the 19th century. There are various theories about the origin of the word, including "wanderer," "orphan," and "friend."

The GAUCHO logotype incorporates the two sides of the same spirit: solitude and freedom. Each character represents a person, and they resonate with each other while maintaining a subtle distance.

The logo is a hat dancing in the wind. The dry winds that blow through the wilderness can be both headwinds and tailwinds, but we chose this motif with the hope that the hat will fly high and high despite such winds.


Wear what resonates with you

Individuality, freedom, history

The choice to regain what we had forgotten

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